Marketing plan – the attached papers are the company’s name and swot

 

 

Assignment 2: Marketing Plan

Due Week 6 and worth 100 points

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

  1. Define your company’s target market.
    • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
    • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description).Click here for help accessing a specific page number in your eBook.
      • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (https://www.census.gov/programs-surveys/cbp.html). Check Chapter 2 of Successful Business Plan for more research sources.
  2. Assess your company’s market competition.
    • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
    • Defend your strategy to successfully compete against market leaders in your segment.
      • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
    • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
      • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.
  3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
  • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
  1. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
  • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
  • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.
  1. Format your assignment according to these formatting requirements:
  2. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
  3. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  4. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

  1. Complete the Marketing Budget worksheet for your company.
  • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
  • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
    • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
    • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
    • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
    • Do NOT leave the “Marketing Budget” blank, assuming you will not have any marketing costs.

The specific course learning outcomes associated with this assignment are:

  • Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities.
  • Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

Photo essay | Sociology homework help

Design a project, paper, performance, or other appropriate task linking knowledge skills from work, experiential learning, or community activities with knowledge acquired in academic disciplines. 

1. Choose one of the developmental stages or (Racism, Gender Identity, Sexism listed below on which to focus. 

Briefly state which topic you chose and why. Pregnancy Infancy (birth through about 18 months) Toddler (18 months through about 3 years) Early childhood (4 years through about 6 years) Middle childhood (7 years through about 12 years) Adolescence (13 years through 18 years) Racism Gender Identity Sexism 2. 

Create a Photo Essay with 8-10 pictures centering on your developmental stage or Racism, Gender, and Sexism.

You must take all of the pictures yourself. If there is a child in the picture and that child can be identified you must obtain permission from the parents/guardians to use the pictures for this project. 

For each picture write: 1 sentence describing what is viewed in the picture. Be descriptive about the specific stage, or how issues related to racism, gender identity or sexism is portrayed. 

2-3 sentences explaining why the picture was included in the essay. If you chose a developmental stage, what in the picture depicts typical issues, abilities or delays related to that stage? If you chose racism, gender identity, or sexism, what in the picture depicts your topic or is related to your topic? Explain the development (or racism, gender identity or sexism seen) in terms of a theorist you learned about this semester. You may also use a theory/theorist learned in another class such as Diversity, Social Welfare or Policy. Use an in-text citation in your description of stage or theory for each picture. 

Here is an example of a good photo description and connection to theory: “This is a picture I took of my nephew when he was just a couple months old with his pacifier. I have included this picture in my essay to show examples of Freud’s oral stage of psychosexual development. Freud named it the oral stage because “the primary activities of a child are centered around feeding and the organs (mouth, lip, and tongue) associated with that function” (Zastrow & Kirst-Ashman, 2013, p. 108). The pacifier is a main source of comfort for an infant when they are tired, hungry, scared, or anything else. It is a comfort to them because of the oral stage as Freud described.” 

3. References: Make sure to cite all sources at the end of the essay

4. Picture Specifications: Pictures can be black and white, color, cropped. You can feel free to use filters, Instagram, Snapseed or other photo apps to improve your picture. 

YOU CANNOT COPY IMAGES FROM THE INTERNET AND USE THEM. YOU MUST TAKE THE PICTURES YOURSELF. 

Here are two great examples of photo essays to inspire your work: A 13-Year Project That Started in Chinatown (VIEW THE SLIDESHOW) http://lens.blogs.nytimes.com/2016/03/17/thomas-holton-new-york-ludlow/ 

Photos of Children From Around the World With Their Most Prized Possessions http://www.featureshoot.com/2013/03/photos-of-children-from-around-the-world-with-theirmost-prized-possessions/

Civil right/ no plagiarism/ must be original/ turn it in ready



Civil right/ no plagiarism/ must be original/ turn it in ready | Political Science homework help


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Prepare the following:

  • A 750-1000 word APA-formatted Paper
  • Include 2 sources on your reference page in addition to your textbookTopic:
  • Select one important civil right or liberty to analyze
  • Research a Supreme Court decision on that right or liberty
    • Provide a brief history of the case.
    • What question was before the court?  How did it rule?
    • Do you agree or disagree with the court?
    • What were the effects of the ruling?
    • Would you make any changes to the ruling? Why? (Use data to support your position)
    • Format your references consistent with appropriate course-level APA guidelines. Include citations in the speaker notes or in a separate reference list.

Discussion: pharmacotherapy for hematologic disorders

APA style, 3 reference above 2013. 

Discussion: Pharmacotherapy for Hematologic Disorders

In the 1970s, the average lifespan for patients diagnosed with sickle cell disease was 14 years. Today, the average lifespan has increased to 50 years and beyond (TriHealth, 2012). The patient prognosis for many other hematologic disorders such as hemophilia and cancer continue to improve as well. This can be attributed to advancements in medical care—specifically drug therapy and treatment. When managing drug therapies for patients, it is essential to continuously examine current treatments and evaluate the impact of patient factors on drug effectiveness. To prepare for your role as an advanced practice nurse, you must become familiar with common drug treatments for various hematologic disorders seen in clinical settings.

To prepare:
  • Select one of the following hematologic disorders: anemia, hemophilia, cancer, sickle cell anemia, thalassemia, thrombolytic disorders, or white blood cell disorders. Consider the types of drugs that would be prescribed to patients to treat symptoms associated with this disorder.
  • Select one of the following factors: genetics, gender, ethnicity, age, or behavior. Reflect on how this factor might impact the effects of prescribed drugs, as well as any measures you might take to help reduce negative side effects.

With these thoughts in mind:

By Day 3

Post a description of the hematologic disorder you selected including types of drugs that would be prescribed to patients to treat associated symptoms. Then, explain how the factor you selected might impact the effects of prescribed drugs, as well as any measures you might take to help reduce negative side effects.

Bstt322 independent project | Biomedical statistic |

  • BOTH OF THIS ARE ATTACH AS A FILE!
  • Independent Project Data Click for more options – Excel (329 KB)  (this file contains the data and descriptions of the study)

Using the data set supplied in StatCrunch, provide the following for the variable(s) of your choice:

  1. Frequency distribution of a variable and bar graph of the same variable
  2. Descriptives of a continuous variable: mean, median, skewness, kurtosis, standard deviation and graph of that variable
  3. Cross tabulation of two variables
  4. Comparison of the effect of three or more groups (single variable) on a single continuous variable
  5. Scatterplot of two continuous variables
  6. Correlation between the two continuous variables from #5 above

Think carefully about what kind of variables to choose for the given tasks.

A short descriptive statement should accompany each of the above including a description of the variables used and any meaning that may be attached to the results. The student must show that she or he is able to synthesize and apply the materials learned in class. Part of the class computer time is expected to be spent on this project. Submit to the appropriate Drop Box in a Word document.

Grading on this project is as follows:

3 points for each task 1-6: 1 point each for variable choice, appropriate display/test, description of result.

2 points for overall format/readability/construct (the writing and graphs should be formal and of publishable quality as you would see in a journal article)

Intro to government contracting | Government homework help

-Week 1 Readings-

http://www.sapdc.org/business/government-contracting-terms-definitions

https://www.bizfilings.com/toolkit/research-topics/running-your-business/government-contracting/government-contracting-rules-you-need-to-know

https://www.inc.com/magazine/20090401/how-to-become-a-government-contractor.html

 

The Federal Acquisition Regulation (FAR)

  • Part 1  Federal Acquisition Regulations System
  • Part 2  Definitions of Words and Terms
  • Part 3  Improper Business Practices and Personal Conflict of Interest
  • http://farsite.hill.af.mil/vmfara.htm

 

Learning Activity #1

Imagine for a moment that there were fewer rules and regulations as related to federal purchasing.  Yes, the issue arises all the time, especially after election years.

So, let’s imagine that Congress decided to get rid of some of these regulations and to “open up” the federal market place to more potential contractors. Based on what you know from your experience, would that be a good idea? Are there too many regulations? Are there any regulations that you have encountered that you would agree should be eliminated? Perhaps you think that there should be more regulations so that “the big guys” can’t dominate?

And if you are new to federal contracting, think about whether it is good idea (or a bad idea) for marketplaces to have rules and regulations. Some people advocate for more rules; others argue for fewer regulations. Can you identify any areas where you could argue one way or another?

Learning Activity #2

You have just discovered that the US Government could be a big buyer of your company’s products. What are some of the first steps you need to do to tap this vast new, and potentially lucrative, market?

Chapin manufacturing company operates 24 hours a day …

     Chapin Manufacturing Company operates 24 hours a day, five days a week. The workers rotate shifts   each week. Management is interested in whether there is a difference in the   number of units produced when the employees work on various shifts. A sample   of five workers is selected and their output recorded on each shift. At the   0.01 significance level, can we conclude there is a difference in the mean   production rate by shift or by employee? Units Produced Employee Day   Afternoon Night Skaff 36 22 33 Lum 33 25 37 Clark 28 22 38 Treece 39 24 27   Morgan 31 22 36 What is your decision regarding H0? (Round your answers to 2   decimal places.) What is your conclusion?    

Macroeconomics: airbus in america | Economics homework help

International Trade: Airbus in America

“North America is the biggest market for single-aisle planes. Airbus has forecast that nearly 70 percent of new jet sales worldwide over the next 20 years — 19,200 aircraft worth $1.4 trillion by 2030” — NY Times, June 28, 2012

a) Airbus, a European plane maker, has announced plans to build its first assembly line in the United States in Mobile, Alabama. What factors (mention three factors) that support the decision of Airbus producing in America?

b) Boeing is Airbus’s main competitor and often is favored in Congress because it’s made in America.  How would this event affect Boeing?  

 c) What could the U.S. do to increase its comparative advantage in the production of goods and services that require high-paying jobs?

Use as many economic principles (from the textbook and other sources) as you can in answering the questions.

As a guideline, each of the 10 points will be derived from the following:

  1. Post your answer (400-500 words) to the posted DQ responding to the matter asked, instead of repeating the question or not attending to the question. Substantive answers include making comments using concepts found in the assigned reading materials or offering examples from your experience. Hence merely providing a brief “yes, I agree” or “no, I do not agree” postings are not adequate posts
  2. Write in correct grammar; any errors will translate to a deduction in points.
  3. Check for the spelling; any errors will deduct points.
  4. Your responses must be substantive that include your own thoughts, supported with research (at least two external sources other than textbook, and you must quote these sources).
  5. You get one point when you respond to one of your classmates’ posts, also with substantive comments (100-200 words).
  6. One more point when you respond to another classmate’s post (100-200 words).
  7. One point for collaboration.  It is intended that your involvement in discussions be of a collaborative nature. Collaboration spirit is quite different from confrontation.
  8. Deadline: due date for each DQ will be on Monday night 11.55pm, but you are free to make your comments prior to Monday night.  One point will be deducted for each day of late submission.
  9. Creativity: offer a creative solutions or ideas or impact on other fields, such as: environmental impact, in addition to the obvious socio-economic impacts of each topic.
  10. Offer a future recommendation or alternative options for the future with regard to the topic in question.

Need assignment asap lss asgn 4

This assignment provides you with an opportunity to utilize the CSU Online Library as this is the core resource for conducting research and exploring topics for coursework. The CSU Online Library also contains a wealth of other valuable information (e.g., research guides, video tutorials, contact information for the Writing Center).   As she continues her educational journey at CSU, Claudia has been given the task of locating an article that relates to her chosen career field, which is business. You must help her explore this field of study by locating one article from the CSU Online Library. Click here to download a worksheet for this library search exercise.   The CSU Online Library contains multiple databases (e.g., Academic OneFile, Business Source Complete, General OneFile, GreenFILE), so choose the database that best suits Claudia’s topic. To access a guide to assist you in locating and choosing an article to complete this assignment, click here.

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